While Meta lures TikTok creators to Instagram and Facebook with cash bonuses, its X competitor Instagram Threads is now making things easier for creators, brands, and others who need more professional tools to manage their presence on the app. On Thursday, Instagram head Adam Mosseri announced a small handful of new features coming to Threads, including a way to schedule posts and view more metrics within Insights.
In a post on the social network, Mosseri shared that users would now be able to schedule posts on Threads and view the metrics for individual posts within the Insights dashboard which offers a way for Threads users to track trends including their views, number of followers and geographic demographics, number and type of interactions, and more, for a given time period.
In addition, he said that Threads is adding a new feature that allows users to “markup” a post they’re resharing so they include their own creative take. While Mosseri didn’t elaborate on what that means or share an example, earlier findings from tech enthusiast Chris Messina indicate that Threads will add a new icon next to the buttons for adding photos, GIFs, voice, hashtags, and more that provide access to this feature.
The squiggle icon, when clicked, takes users to a screen where they can choose between tools like a highlighter pen or arrow tool, that would allow them to draw directly on a Thread post. This feature was also spotted last week by Lindsey Gamble, who posted on Threads to show the feature in action.
It’s an odd sort of addition for Threads, given that users are more often sharing something clipped from the web, like a news article, where they’ve added a highlight or underline in a screenshot. There hasn’t been much consumer demand for a tool to mark up Threads’ posts directly.
However, the feature does offer Threads users something unique, when compared with social networking rivals like X, Bluesky, and Mastodon — and that could be the point.